Jamie Weir

Serving as the central coordinator for major marketing initiatives across Teachers of Tomorrow, The Learning Liaisons, Simple K12, and the #TEACH brand.

• Own project management across marketing teams, maintaining the Monday.com workspace including boards, automations, templates, and reporting to ensure campaigns move smoothly from intake to completion.
• Coordinate cross-functional collaboration with internal managers, external vendors, printers, production partners, and advertising agencies to align on priorities, dependencies, and project requirements.
• Manage promotional items, printing, and event logistics including booth materials, shipping schedules, signage, giveaways, and collateral for conferences and roadshows.
• Maintain master marketing calendar for promotional offers, seasonal campaigns, enrollment cycles, and content milestones across all brands.
• Support marketing budget management by tracking spend related to events, vendors, and production needs while ensuring work is delivered on time and within scope.

Reporting directly to the COO, I led marketing initiatives for Teachers of Tomorrow, a post-baccalaureate program offering alternative routes to K-12 educator certification.

• Managed the marketing team, external contractors, and partner groups in devising impactful B2B & B2C campaigns, overseeing digital presence, and coordinating events to amplify brand visibility, increase revenue, enhance lead generation, and foster customer success.
• Voluntarily established ownership of maintaining the WordPress website, collaborating with the Graphic Designer, Dev, and SEO teams to craft 350+ new web pages and improve user experience.
• Directed a consultancy partnership to streamline website content, condensing 1,000 web pages into 600 for improved customer engagement and maintained high SEO rankings.
• Led a high-stakes marketing effort to launch the brand in a new state within a tight deadline. Developed a 10-page website and 5 B2C email workflows comprising 40 emails, created 10+ digital ads, crafted press releases, and produced digital/print collateral for effective brand introduction.

• Devised and implemented strategic marketing plans, crafting new campaigns to expand audience reach and bolster support for existing customers.
• Project-managed concurrent marketing campaigns aimed at acquiring new business, providing ongoing support for current customers, and nurturing relationships with partner companies.
• Developed and managed multiple monthly events, attracting up to 2,000 attendees each, to foster lead generation and offer resources for current candidates, ensuring customer success.

• Guided candidates through state and program prerequisites to achieve teacher certification, collaborating within a team of 30 advisors, certifying over 7,000 teachers annually.
• Diligently handled up to 100 candidate inquiries daily through phone, email, and social media platforms, adeptly resolving queries, addressing concerns, and navigating program challenges.
• Upheld a minimum CSAT score of 90%, fostering sustained customer success by delivering top-notch customer service to over 500 candidates.